PANDA ESL Smart Digital Price Tags
✅ Trusted by global top brands including HUAWEI, Carrefour, Metro
✅ IP56 waterproof, 10m drop-proof, wide temperature adaptation
✅ 10-year ultra-long battery life, energy-saving E-ink display
✅ One-click updates via multi-language SaaS/APP, no base station optional
✅ Slash labor & material costs, fit retail, grocery, cold chain, warehouse

Product Features
Ultra-clear E-ink display, energy-saving & eye-friendly. Supports dynamic text & image display. Built-in LED indicator for fast picking & inventory management. Ideal for retail store digital upgrade.
Wide Application Scenarios
Perfect for liquor, fresh food, fruits, seafood & general retail. Replaces traditional paper labels. Real-time price sync & clear information display for all retail categories.
Rugged & Durable Design
IP54 waterproof & dustproof rating. Shock-resistant structure (323.4kg/s²). Wide operating temperature -20℃ to 40℃. Stable performance in freezers, warehouses & harsh environments.
Tamper-Proof Secure PANDA ESL
Common unencrypted Bluetooth ESL brings severe tampering risks, wrong pricing, revenue loss and compliance hazards.
PANDA ESL solves this with military-grade full-link encryption, covering Bluetooth/Base Station/NFC transmission. With end-to-end encryption and dual access control, it achieves zero tampering, eliminates business risks, and ensures stable operation for your retail & warehouse business.

Cut Costs & Labor, Boost Operational Efficiency
One-time deployment with no recurring fees. One-click batch updates replace manual label changes, drastically reduce labor, material and maintenance costs.
Trusted by Global Top Brands, Proven Reliable ESL
Widely deployed in top supermarket chains,electronic retal brands,telecom operators across Europe, Middle East, Asia and other global regions

Rugged Drop&Dirt Resistant ESL, Tougher Than Competitors
10-meter drop test verified fully intact, heavy-duty scratch-proof design, stable operation in complex retail, warehouse and cold chain environments.
Multi-language SaaS System
Centralized management platform with 3-level authority. Supports 12 mainstream languages: EN, CN, DE, ES, RU, FR, PT, JP, KO, etc. Global retail solution for multi-region stores.

Stand-alone ESL
NFC + Bluetooth direct connection. No base station, server or complex setup. 5-step easy operation via mobile APP. Customizable templates & image upload. Plug & play for small stores.
ShowMore APP
Available on App Store & Google Play. Rich pre-set templates & customizable design. One-click editing & updating. Mobile management for standalone ESL, simple & efficient.
Panda Tech Cloud Platform
Enterprise-level SaaS cloud. Global coverage & unlimited store expansion. 128-bit AES encryption & API integration. Secure, scalable & compatible with existing systems.
Core Technology
2.4G RF protocol with seamless roaming & anti-interference. NFC & Bluetooth dual-mode update. Ultra-low power E-ink with up to 10-year battery life. Smart power-saving algorithm.



Please Note
Electronic Shelf Labels (ESL)
must be used with a Base Station (ESL Gateway). We provide a dedicated Base Station (ESL Gateway).
Please click here to view the Base Station product.
If you only purchase the ESL without the Base Station, the product
cannot be used normally.
To purchase the Base Station, please click this Base Station link, or click our ESL Demo Kit link.
Important: The Base Station (ESL Gateway)
is not included in the package of this product. If you need to purchase the Base Station, please click the Base Station product link or select our ESL Demo Kit package.
FAQ
ESL Hardware
Q: How long is the service life of Panda electronic shelf label?
A: It can usually be used for more than
10 years
, supporting over
100,000 screen refreshes
in total.
Q: What kind of battery does the ESL use?
A: It uses a button battery.
Q: How long is the battery life?
A: It depends on usage. With
4 price changes per day
, the battery lasts about
5 years
.
Q: Can the battery be replaced?
A: Yes. Just open the back cover of the device to replace the battery. With a new battery, it can work for another
3–5 years
(depending on usage frequency).
Q: What else can be displayed on the screen besides price/numbers?
A: It can show numbers, letters, pictures, currency symbols, punctuation, barcodes, and QR codes. Up to
10 elements
can be displayed at the same time.
Q: How to distinguish different ESLs?
A: Each unit has a barcode printed on its front cover as its
unique ID
.
Q: Is the screen easy to crack or scratch?
A: The ESL is equipped with a high-strength anti-drop protective shell, which can withstand impact force up to
323kg/m² (712lb/in²)
. It is extremely durable.
Q: Is the ESL easy to steal?
A: No. The device is clipped onto the guide rail and requires a special tool to remove.
Q: Does the ESL have an LED light?
A: Yes. It has a
3-color LED
that can display
7 different colors
.
Q: What is the LED used for?
A: It provides status indication, for example:
When a product is on promotion, the LED flashes at a set frequency as a reminder.
When a product is out of stock (configurable in the system), the LED lights up as a reminder.
Q: Can the ESL be customized?
A: Yes. We can customize the casing, logo, etc., according to your requirements.
Gateway (Base Station)
Q: What is the coverage area of the gateway?
A: The recommended stable radius is
30 meters
, covering an indoor area of about
700 square meters
.
Q: How many ESLs can one gateway manage at most?
A: Theoretically unlimited. However, in indoor environments like supermarkets, due to physical barriers (walls, pillars) and update speed, tests show the base station performs best with around
3000 ESLs
.
Q: Does the base station support PoE power supply?
A: Yes.
Installation Accessories
Q: How to install the guide rail on the shelf?
A: Clip it directly onto the shelf. We can also provide customized rails according to your shelf size.
Q: Can the ESL only be mounted on shelves?
A: No. We offer various mounting options: clamps, stands, hooks, etc. Custom accessories are available if needed.
Installation & Deployment
Q: Do I need to buy additional systems to run Panda ESL system?
A: No. Our ESL solution is compatible with all IT systems. The management system provides
standard international API
for easy integration with your existing system.
Q: Can I manage multiple stores with the system?
A: Yes. Multi-store centralized management is supported via cloud server.
Q: How/where should the gateway be installed?
A: We recommend installing the gateway
at the center of the site
,
50–100 cm below the ceiling
for optimal signal performance.
Q: How many deployment modes are available?
A: Supports private cloud, local server (single store), central server (chain stores). We also provide a
SaaS solution
for customers without a server.
Q: Does the demo kit support local deployment of the ESL backend?
A: The demo kit only supports cloud deployment. Software functions are identical between cloud and local deployment.
Local deployment requires our engineers to install software on your local server, so it is
only available for bulk orders
.
System Integration
Q: Does Panda system provide API?
A: Yes, API documentation is available upon request.
Q: Can the ESL system integrate with my ERP/POS system?
A: Yes.
Q: Can my server connect directly to the gateway?
A: Yes. The gateway and server communicate via
MQTT protocol
. Documentation is provided upon request, and you can develop on your own. We offer full technical support.
System & Software
Q: What are the main functions of the system?
A: It manages products, stores, prices, templates, and devices. It also supports real-time monitoring, data statistics, alarms, etc.
Q: Does the system have a monitoring function?
A: Yes. It monitors the status of each device in real time, including price, battery level, warnings, etc.
Q: Do I need to install extra software to manage ESLs?
A: No. You can manage everything via a
web-based portal
without additional software.
Q: How do I confirm the price is updated successfully? Will I get a notification?
A: The gateway supports
two-way communication (multi-channel time-division multiplexing)
. The ESL sends a feedback signal to the gateway after updating, and you can view results in the system.
Q: Can the system handle large‑volume price changes?
A: Yes. Our smart retail solution can update
1000 ESLs in 15 minutes
, much faster than manual work.
Q: Can I schedule price updates?
A: Yes, the system supports scheduled price changes.
Q: How long does it take for the ESL to sync after updating in the system?
A: It varies:
Q: How many languages does the system support?
A: Currently
13 languages
, including English, Chinese (Simplified/Traditional), French, Spanish, German, Russian, Japanese, Korean, Portuguese, Italian, Greek, etc.